Hokkaido's capital. Snow festivals, legendary ramen, craft beer, and wild northern adventures.
Miso ramen on Ramen Alley, Jingisukan grilled lamb, fresh seafood at Nijo Market, and craft beer at the brewery.

Legendary beer hall serving Hokkaido-exclusive Sapporo Classic paired with Jingisukan grilled lamb. Multiple restaurants in the historic brewery complex. The Kessel Hall is most atmospheric.

Fresh seafood market serving incredible kaisendon (seafood rice bowls) with Hokkaido crab uni and salmon roe. Buy fresh scallops grilled on the spot. The best breakfast in Sapporo.

Sapporo is the birthplace of miso ramen. Rich hearty miso broth with corn butter and bean sprouts. Ramen Alley in Susukino has legendary shops. Perfect fuel for cold Hokkaido days.

Narrow alley of 17 tiny ramen shops each with its own specialty. Established 1951

Unique to Sapporo: flavorful spice-laden curry broth with large vegetable chunks and chicken. Not a thick curry but a soupy aromatic dish. Suage+ and Magic Spice are popular shops.

Hokkaido's signature dish of grilled lamb and vegetables on a dome-shaped grill. Named after Genghis Khan. Best paired with Sapporo Classic beer. Daruma in Susukino is legendarily popular.

Hokkaido is famous for its crab. King crab snow crab and hairy crab at restaurants across Sapporo. Kani Honke near Susukino specializes in multi-course crab kaiseki. Best November to March.

One of Sapporo most popular soup curry restaurants. Rich aromatic broth with customizable spice levels and tender vegetables. Expect a queue at peak hours. Worth the wait.

German-style craft brewery in the charming port town of Otaru. Fresh unpasteurized beers brewed on-site following traditional Bavarian methods. Pair with seafood.

Less touristy alternative to Nijo Market where locals shop. Incredibly fresh seafood at wholesale prices. Amazing kaisendon at the market restaurants. Opens early morning.

Every summer (July-August), Odori Park transforms into a massive open-air beer garden, major breweries set up competing tents. Sapporo, ...

Alley of 17 ramen shops in Susukino, each specializing in Sapporo's signature miso ramen. The rich, buttery miso broth with corn and...

Sapporo's seafood market, fresh uni, king crab, and kaisendon (seafood bowls) at market-fresh prices. The standing-eat crab stalls are...

Romantic canal town 40 min from Sapporo, stone warehouses, glass workshops, and music box museums. The canal lit with gas lamps at...

An entire street of sushi restaurants in a port town, the seafood is caught that morning. The uni and ikura here are measurably fresher...

Sapporo's signature dish, a thin, spiced curry broth with a massive chicken leg and vegetables. Suage+ is consistently ranked top 3 in...

Hokkaido's signature grilled lamb, thin-sliced mutton grilled on a dome-shaped iron plate. Daruma in Susukino is the legendary spot....

Ginkgo tree-lined avenues turn brilliant gold in autumn, one of Hokkaido's most photogenic spots. The campus is open to walk through....

Night view ranked in Japan's New Three Major Night Views. Cable car + ropeway to summit.

Large department stores. Stellar Place mall. Pokemon Center Sapporo inside Daimaru.

Official Pokemon Center inside Daimaru. Exclusive Hokkaido-themed Pokemon merch.

24-hour 6-floor Donki. Electronics, cosmetics, snacks, fresh food. Tax-free.












Odori Park's green ribbon, Mount Moiwa night views, forest shrines, and art parks designed by Isamu Noguchi.

1.5-kilometer green strip through the city center. Home of the Snow Festival and Summer Beer Garden. Sapporo TV Tower at the east end. Seasonal flower gardens and public art. The heart of Sapporo.

Take the ropeway and mini cable car to the summit for stunning panoramic views of Sapporo. Designated one of Japan's New Three Night Views. Bell of Happiness at the observation deck.

Large forested park adjacent to Hokkaido Shrine. Ancient trees and hiking trails. Popular cherry blossom spot in May. Baseball stadium nearby. Home to Maruyama Zoo. A peaceful escape.

Unique art park designed by sculptor Isamu Noguchi. Massive glass pyramid Sea Fountain with choreographed shows and sculpted land art mountains. Unlike any park in Japan. Free entry.

Panoramic views of Sapporo with sheep grazing on green pastures. Famous statue of Dr. William Clark. Lavender fields in summer. About 30 minutes from city center. Beautiful photo opportunities.

One of Japan clearest lakes surrounded by mountains. Canoeing kayaking and diving in crystal-clear water. Ice festival in winter. About 1 hour from Sapporo.

Cherry blossom spot and small zoo featuring Hokkaido-native animals, Ezo red fox, brown bear, and snow monkeys. The cherry blossoms...






The world-famous Snow Festival, skiing in Olympic venues, Otaru canal trips, and mountain hot springs.

World-famous February festival with massive snow and ice sculptures. Three venues: Odori (main)

Picturesque canal lined with historic stone warehouses now converted to cafes and boutiques. Gas lamps create a magical atmosphere at night. Canal cruises available. 30 min from Sapporo by train.

1972 Winter Olympics venue just 40 minutes from city center. Highland zone for advanced skiers and Olympia zone for beginners. Excellent powder snow. Night skiing available. Easy access.

Massive snowfalls rivaling Niseko. About 1 hour from downtown. Great for intermediate skiers with wide groomed runs. Powder snow paradise. Less crowded than Niseko. Affordable lift tickets.

Mountain hot spring town about 1 hour from central Sapporo. Multiple ryokan and day-use onsen facilities. Stunning autumn foliage. Kappa (water imp) statues along the river. Year-round relaxation.

Spectacular winter light display from November to March. LED trees and illuminated sculptures transform central Sapporo. Walk from Odori Park to Sapporo Station through tunnels of light. Free.

Popular zoo known for unique enclosures allowing close-up animal viewing. Famous Penguin Parade in winter. Polar bears seals and orangutans. 2.5 hours from Sapporo by train.

Hokkaido largest hot spring town famous for Hell Valley with bubbling sulphuric ponds. Natural footbath at Oyunuma. Bear Park via ropeway. 1.5 hours from Sapporo.
Sapporo TV Tower, the Hill of the Buddha, White Chocolate Park, and the iconic Clock Tower.

90-meter observation deck at the east end of Odori Park with panoramic city views. Beautiful at sunset and night. Restaurant and gift shop. The iconic Sapporo landmark.

Housed in a historic building with a steam clock outside. Thousands of music boxes from delicate to elaborate. Custom music box making experience. Romantic atmosphere.

Massive Buddha statue designed by architect Tadao Ando emerging from a lavender-covered hill. Walk through a tunnel to arrive at the 13-meter Buddha's feet. A stunning architectural experience.

Factory and theme park for Hokkaido's most famous souvenir cookie. Watch production lines from above. Make your own cookies. Beautiful English garden. The chocolate factory tour is fun for all ages.

Iconic 1878 wooden clockhouse and Sapporo's most famous landmark. Small museum inside about the city's history. More impressive at night when illuminated. Photo opportunities from across the street.

Beautiful red-brick Neo-Baroque building from 1888 also called the Red Brick Office. Free museum inside about Hokkaido history. Stunning photography spot especially with snow.


Japan's largest entertainment district north of Tokyo. Neon streets packed with izakayas, bars, and late-night ramen.

Japan's largest entertainment district north of Tokyo. Neon-lit streets packed with izakayas bars ramen shops and karaoke. Safe and fun. Ice sculptures here during Snow Festival. Open very late.

Excellent craft beer bar near Odori Park with rotating taps of Japanese and international craft beers. Knowledgeable staff and cozy atmosphere. A must for beer lovers.

Local brewing excellence with a wide selection of Hokkaido craft beers. Warm wood-paneled interior. Try unique Hokkaido-only brews you cannot find anywhere else.
Tanukikoji's 200 shops since 1873, Otaru glass and music boxes, and Hokkaido gourmet souvenirs.

Historic covered arcade since 1873 stretching 900 meters with 200 shops. Hokkaido gourmet food souvenirs fashion and local goods. Weather-proof shopping between Odori and Susukino.

Beautifully preserved merchant street in Otaru. Famous for glass shops

Multi-purpose complex on the former Sapporo Beer factory site. Shopping dining cinema and events. Giant atrium with a huge Christmas tree in winter. Historic red-brick wing.
Sapporo Beer Museum in a historic red-brick brewery, pioneer-era villages, and Hokkaido's history.

Learn the history of Japanese beer in a beautiful red-brick building from 1890. Beer tastings included with paid tour. Three beer varieties to compare. Sapporo's most famous brand experience.

Open-air museum with 52 historical buildings from the Meiji to early Showa eras. Experience pioneer-era Hokkaido. Traditional craft demonstrations. Large park setting. Great for history lovers.

Interactive museum at the base of the 1972 Olympic ski jump. Try virtual ski jumping and bobsled simulators. Panoramic views from the observation deck at the top of the jump tower.

Outdoor art museum set in a forest with sculptures scattered along nature trails. Indoor gallery with rotating exhibits. Beautiful in autumn with fall foliage framing the art.


Hokkaido Shrine in the ancient forests of Maruyama Park, where Sapporo's pioneer spirits are enshrined.

Sapporo's most important shrine set in the forests of Maruyama Park. Established in 1869 to enshrine the spirits of Hokkaido's development. Beautiful in any season. Traditional New Year celebrations.